"To live in hearts we leave behind is not to die.” - Thomas Campbell
Etch of London was born from love, loss, and the search for more connection in the darkness.
In 2023, our founder lost her father, James, shortly after he proudly walked her down the aisle.
Out of that moment of profound grief came the first Etch piece created: a signet ring engraved with his fingerprint - a lasting heirloom that carries his memory.
From these beginnings, Etch has grown into a fine jewellery house devoted to creating deeply personal pieces that transcend passing trends. Each design is crafted in enduring precious metals to hold what matters most - identity, love, and the bonds that shape us. Timeless yet wearable, our heirlooms are made to be lived in today and cherished for generations to come.
Etch believes there is a mission beyond jewellery. With every piece, we honour our origins by supporting Grief Encounter, a charity providing life-changing support for children and families navigating the loss of a loved one. 5% of each order is donated to their vital work.
At the heart of Etch lies a simple belief: great love leaves a mark, and memory deserves to be eternal.